Fagprofil

Kenneth Henning Wathne

Professor II - Institutt for markedsføring

Biografi

Kenneth H. Wathne earned his Ph.D. at the Copenhagen Business School. Prior to joining the faculty at BI Norwegian School of Management, he worked as an Assistant Professor at University of Wisconsin-Madison.

He has published several highly cited articles in the Journal of Marketing and the Journal of Marketing Research, contributed to book chapters on interorganizational relationships, and currently serves on the Editorial Review Board of the Journal of Marketing, International Journal of Research in Marketing, Journal of Business-to-Business Marketing, and Journal of Personal Selling & Sales Management.

Wathne's teaching interests include interorganizational relationships, marketing channels, business-to-business marketing, marketing research and marketing management. He is four-time recipient of the Mu Kappa Tau Marketing Professor of the Year award.

Prior to entering academia, Wathne worked as a project consultant and project manager with the Norwegian Institute for Research in Marketing. Wathne earned his MS in marketing and strategy and a BS in marketing from BI Norwegian School of Management in Oslo, Norway.

Publikasjoner

Antia, Kersi D.; Mani, Sudha & Wathne, Kenneth Henning (2017)

Franchisor-Franchisee Bankruptcy and the Efficacy of Franchisee Governance

Journal of Marketing Research, 54(6), s. 952- 967. Doi: 10.1509/jmr.14.0182

Mooi, Erik A.; Wathne, Kenneth Henning & Kayande, Ujwal (2016)

Openness and Innovation Performance Revisited

Journal of Marketing Behavior, 2(1), s. 69- 76. Doi: 10.1561/107.00000028

Heide, Jan B.; Kumar, Alok & Wathne, Kenneth Henning (2013)

Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains

Strategic Management Journal, 35(8), s. 1164- 1185. Doi: 10.1002/smj.2145

Kumar, A.; Heide, Jan B. & Wathne, Kenneth Henning (2011)

Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships

Journal of marketing, 75(2), s. 1- 17. Doi: 10.1509/jmkg.75.2.1

Rindfleisch, Aric; Antia, Kersi, Bercovitz, Janet, Brown, James R., Cannon, Joseph, Carson, Stephen J., Ghosh, Mrinal, Helper, Susan, Robertson, Diana C. & Wathne, Kenneth (2010)

Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Marketing letters, 21(3), s. 211- 222. Doi: 10.1007/s11002-010-9104-3

Biong, Harald & Wathne, Kenneth (2009)

Når vennene lurer deg

Magma - Tidsskrift for økonomi og ledelse, 12(5), s. 53- 57.

Heide, Jan B.; Wathne, Kenneth Henning & Rokkan, Aksel Ivar (2007)

Interfirn Monitoring, Social Contracts, and Relationship Outcomes

Journal of Marketing Research, XLIV, s. 425- 433.

Heide, Jan B. & Wathne, Kenneth Henning (2006)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and Research Agenda

Journal of marketing, 70(3), s. 90- 103. Doi: doi.org/10.1509/jmkg.70.3.90

Wathne, Kenneth Henning (2004)

Relationship Governance in a Supply Chain Network

Journal of marketing, 68(1), s. 73- 89. Doi: doi.org/10.1509/jmkg.68.1.73.24037

Rokkan, Aksel I.; Heide, Jan B., Wathne, Kenneth & Wathne, Kenneth (2003)

Specific investments in marketing relationships. Expropriation and bonding effects

Journal of Marketing Research, 40(may)

Wathne, Kenneth; Biong, Harald & Heide, Jan B. (2001)

Choice of supplier in embedded markets : relationship and marketing program effects

Journal of marketing, 65(2), s. 54- 66.

Wathne, Kenneth H. & Heide, Jan B. (2000)

Opportunism in Interfirm Relationships: Form, Outcomes, and Solutions

Journal of marketing, 64(4), s. 36- 51.

Yilmaz, Tuba; Antia, Kersi, Wathne, Kenneth Henning & Wuyts, Stefan (2017)

Crises in Multilateral Co-branding Alliances: Consequences for Member Firms

[Academic lecture]. Winter Educator’s AMA Conference.

Mariia, Koval; Wathne, Kenneth Henning & Hunneman, Auke (2017)

Alliance Termination and Firm Idiosyncratic Risk: The Role of Governance Misfit

[Academic lecture]. 23rd Nordic Workshop on interorganizational research.

Sande, Jon Bingen; Wathne, Kenneth Henning & Ghosh, Mrinal (2017)

Microfoundations of Value Creation and Relational Contracting in B2B Relationships: the Role Cross-understanding

[Academic lecture]. SIOE 2017 (Society for institutional & organizational economics).

Sande, Jon Bingen; Wathne, Kenneth Henning & Ghosh, Mrinal (2017)

Microfoundations of value creation and relational contracting in B2B relationships: The role of cross-understanding

[Academic lecture]. Nordic Workshop on Interorganizational Research.

Sande, Jon Bingen; Wathne, Kenneth Henning & Ghosh, Mrinal (2016)

The Micro-Foundations of Value Creation in B2B Relationships: The Role of Cross-Understanding

[Academic lecture]. ISBM Academic Conference 2016: Advances in Business-to-Business Marketing.

Sande, Jon Bingen; Wathne, Kenneth Henning & Ghosh, Mrinal (2016)

Does interorganizational cross-understanding matter in buyer-supplier relationships?

[Academic lecture]. EMAC.

Koval, Mariia; Wathne, Kenneth Henning, Hunneman, Auke & van Oest, Rutger Daniel (2016)

Termination of R&D Alliances: The Role of Formal and Informal Governance

[Academic lecture].  Knowledge & Innovation, Cooperative Strategy, and Entrepreneurship Paper Development Workshop at Strategic Management Society Annual Conference.

Koval, Mariia; Wathne, Kenneth Henning, Hunneman, Auke & van Oest, Rutger Daniel (2016)

Termination of R&D Alliances: The Role of Formal and Informal Governance

[Academic lecture]. EMAC 2016 Annual Conference.

Koval, Mariia; Wathne, Kenneth Henning, van Oest, Rutger Daniel & Hunneman, Auke (2015)

Termination of R&D alliances: the role of formal and informal governance

[Academic lecture]. The 6th Israel Strategy Conference.

Koval, Mariia; Wathne, Kenneth Henning, van Oest, Rutger Daniel & Hunneman, Auke (2015)

Termination of R&D alliances: the role of formal and informal governance

[Academic lecture]. SMS Annual International Conference.

Koval, Mariia; Wathne, Kenneth Henning, van Oest, Rutger Daniel & Hunneman, Auke (2015)

The Stability of R&D Alliances: Complementary Role of Formal and Informal Governance

[Academic lecture]. NFB Research School Conference 2015 in Trondheim (Norway).

Koval, Mariia; Wathne, Kenneth Henning, van Oest, Rutger Daniel & Hunneman, Auke (2015)

Governing alliance portfolios: alliance termination decisions under relational risks and structural constraints

[Academic lecture]. EMAC Doctoral Colloquium 2015, Leuven (Belgium), advanced track.

Sande, Jon Bingen & Wathne, Kenneth Henning (2012)

Measuring relational norms as higher-order belief structures

[Academic lecture]. Johan Arndt Konferansen.

Wathne, Kenneth Henning (2010)

Hybrid Governance Mechanisms, Ownership Contexts, and Performance Outcomes in Marketing Relationships

[Academic lecture]. ISBM Academic Conference.

Wathne, Kenneth Henning (2010)

Customer Identification in Marketing Alliances: Does it Matter Whom They Identify With?

[Academic lecture]. ISBM Academic Conference.

Wathne, Kenneth Henning (2010)

Customer Identification in Marketing Alliances: Does it Matter Whom They Identify With?

[Academic lecture]. INFORMS Marketing Science conference.

Akademisk grad
År Akademisk institusjon Grad
2001 Copenhagen Business School Ph.D.
2001 Copenhagen Business School Ph.D.
Arbeidserfaring
År Arbeidsgiver Tittel
2011 - Present BI Norwegian Business School Adjunct Professor
2011 - Present University of Stavanger Business School Professor
2007 - 2011 BI Norwegian Business School Professor
2001 - 2007 University of Wisconsin-Madison Assistant Professor
2000 - 2001 University of Wisconsin-Madison Lecturer