Institutt for markedsføring
Forskerne ved institutt for markedsføring har et utstrakt samarbeide med internasjonale forskningsmiljøer.
Forskning
Research Seminars 2018
| Date | Time | Speaker | Affiliation | Title | Location |
| Sept 13 | 12:00 | Selin Atalay | Frankfurt School of Management | subject TBA | Meeting room at Department of Marketing, BI Building in Oslo |
| Sept 6 | 12:00 | Manfred Krafft | University of Münster | subject TBA | Meeting room at Department of Marketing, BI Building in Oslo |
| June 11 | 11:00 | Elham Ghazimatin | University of Melbourne | No Common History and an Uncertain Future: The Governance Challenges of B2B Projects | Meeting room at Department of Marketing, BI Building in Oslo |
| June 5 | 13:45 | Robert Palmatier and John Hulland |
Robert W. Palmatier, Editor-in-Chief, Journal of the Academy of Marketing Science (JAMS) and incoming Co-Editor, Journal of Marketing John Hulland, incoming Editor-in-Chief, JAMS. |
Meet the Editors: Robert Palmatier and John Hulland | Meeting room at Department of Marketing, BI Building in Oslo |
| April 24 | 10:30 | Asst. Prof. Olivia Petit | INSEEC | Improving the promotion of healthy behaviors by using the actor's perspective: An fMRI study | Meeting room at Department of Marketing, BI Building in Oslo |
2017
| Date | Time | Speaker | Affiliation | Title | Location |
| Oct 26 | 12:00 | Associate Professor Dr. Francesca Sotgiu | VU Amsterdam | Earned Attention, Earned Sales: The Role of Owned Media Across Platforms | Meeting room at Department of Marketing, BI Building in Oslo |
| June 29 | 12:30 | Professor Sundar Bharadwaj | Customer Characteristics and Value of Customer Portfolio Acquired Through Mergers and Acquisitions | Meeting room at Department of Marketing, BI Building in Oslo | |
| June 22 | 12:30 | Professor Anandhi Bharadwaj | Market Returns to Digital Innovations: A Group Based Trajectory Approach | Meeting room at Department of Marketing, BI Building in Oslo | |
| April 19 | 10:00 | Professor Peeter Verlegh | VU Amsterdam | The Differential Impact of Brand Loyalty on Traditional and Online Word of Mouth: The Moderating Role of Self-Brand Connection. | Meeting room at Department of Marketing, BI Building in Oslo |
| March 30 | 13:00 | Professor Stefano Puntoni | Erasmus University Rotterdam | Automation and Identity | Meeting room at Department of Marketing, BI Building in Oslo |
Seminarene holdes på engelsk. Spørsmål kan rettes til Sissel Berg.