Ansattprofil

Hannah Snyder

Førsteamanuensis

Institutt for markedsføring

Bilde av Hannah Snyder

Biografi

Hannah Snyder is an associate professor at the department of marketing, BI - Norwegian School of Business. She obtained her PhD Quality Technology and Management in 2016 at Linköping University.

Hannah worked as a Lecturer in Marketing at UQ Business School, University of Queensland, Australia from 2016 to 2017 and joined BI in 2017. Her research interest relates service marketing with a special interest in review methodology, service innovation, customer creativity, and customer co-creation. She has published in journals such as Journal of Service Reseach, European Journal of Marketing, Journal of Business Research, Journal of Service Management and International Journal of Nursing Studies.

Publikasjoner

Viser 5 av 18 publikasjon(er)

Artikkel Hannah Snyder, Nina Veflen, Allard C.R. van Riel, Per Kristensson, Mehta Mithila (2025)

Beyond generations: an extended lifespan approach to service segmentation

Journal of Services Marketing s. 7-7 Doi: https://doi.org/10.1108/jsm-08-2025-0539

Artikkel Lars Witell, Hannah Snyder, Allard C.R. van Riel, Mohamed Zaki (2025)

AI as a change agent in an aging society: toward the sustainable behavior of service organizations and customers

Journal of Service Management (JOSM) s. 21-21 Doi: https://doi.org/10.1108/josm-10-2024-0436

Handbook of Service Experience s. 281-281 Doi: https://doi.org/10.4337/9781035300198.00029

Spanish Journal of Marketing - ESIC Doi: https://doi.org/10.1108/SJME-05-2024-0125

Kapittel Lars Witell, Hannah Snyder (2024)

Dishonesty Through AI: Can Robots Engage in Lying Behavior?

Humane Autonomous Technology: Re-thinking Experience with and in Intelligent Systems s. 233-246 Doi: https://doi.org/10.1007/978-3-031-66528-8

Artikkel Per Carlborg, Hannah Snyder, Lars Witell (2023)

How sustainable is the sharing business model? Toward a conceptual framework

R&D Management Doi: https://doi.org/10.1111/radm.12648

Journal of Decision Systems (JDS) Doi: https://doi.org/10.1080/12460125.2023.2197704

Kapittel Lars Witell, Hannah Snyder, Per Carlborg (2023)

Against Service Innovation: Why Service Innovation Is Not Sustainable

Debating Innovation: Perspectives and Paradoxes of an Idealized Concept s. 203-219 Doi: https://doi.org/10.1007/978-3-031-16666-2_11

Kapittel Lars Witell, Per Carlborg, Hannah Snyder (2022)

Beyond the Line of Visibility: Toward Sustainable Service Innovation

The Palgrave Handbook of Service Management s. 577-593 Doi: https://doi.org/10.1007/978-3-030-91828-6_29577

Artikkel Alexandra Kriz, Julia Tresidder, Anne-Maree Dowd, Jay Weerawardena, Lars Witell, Hannah Snyder, Rohan de Pallant (2022)

Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency

Australian Journal of Public Administration Doi: https://doi.org/10.1111/1467-8500.12570

Artikkel Hannah Snyder, Lars Witell, Anders Gustafsson, Janet, R. McColl-Kennedy (2021)

Consumer Lying Behavior in Service Encounters

Journal of Business Research Doi: https://doi.org/10.1016/j.jbusres.2021.11.075

Artikkel Tom Chen, Sarah Dodds, Jörg Finsterwalder, Lars Witell, Lilliemay Cheung, Mareike Falter, Tony Garry, Hannah Snyder, Janet McColl-Kennedy (2020)

Dynamics of wellbeing co-creation: a psychological ownership perspective

Journal of Service Management (JOSM) 32(3) Doi: https://doi.org/10.1108/JOSM-09-2019-0297

Artikkel David Solnet, Mahesh Subramony, Maria Golubovskaya, Hannah Snyder, Whitney Gray, Olga Liberman, Rohit Verma (2020)

Employee wellness on the frontline: an interactional psychology perspective

Journal of Service Management (JOSM) 31(5) s. 939-952 Doi: https://doi.org/10.1108/JOSM-12-2019-0377

Artikkel Anders Gustafsson, Hannah Snyder, Lars Witell (2020)

Service Innovation: A New Conceptualization and Path Forward

Journal of Service Research 23(2) s. 111-115 Doi: https://doi.org/10.1177/1094670520908929

Journal of Business Research 104 s. 333-339 Doi: https://doi.org/10.1016/j.jbusres.2019.07.039

Artikkel Hannah Snyder, Lars Witell, Mattias Elg, Janet, R. McColl-Kennedy (2019)

The influence of place on health-care customer creativity

European Journal of Marketing 53(7) Doi: https://doi.org/10.1108/EJM-10-2017-0723

Artikkel Tor W. Andreassen, Line Lervik-Olsen, Hannah Snyder, Van Riel Allard, Jill Sweeney, Van Vaerenbergh Yves (2018)

Business model innovation and value-creation: the triadic way

Journal of Service Management (JOSM) 29(5) Doi: https://doi.org/10.1108/JOSM-05-2018-0125

International Journal of Nursing Studies 53 s. 351-378 Doi: https://doi.org/10.1016/j.ijnurstu.2015.09.008

Viser 5 av 8 publikasjon(er)

Artikkel Hannah Snyder, Line Lervik-Olsen (2021)

Forretningsmodellen for fremtidens bedrifter

BI Business Review

Konferanseforedrag Lars Witell, Hannah Snyder, Anders Gustafsson, Janet McColl-Kennedy (2019)

Is honesty always the best policy? The effects of lying to your customers

QUIS (Quality in Service)

Foredrag Hannah Snyder (2018)

Dina kunder ljuger för dig

Kampanjeskolen: Framtidens handel

Leadership Toolbox

Konferanseforedrag Tor W. Andreassen, Line Lervik-Olsen, Hannah Snyder, Allard Van Riel, Jill Sweeney, Yves van Vaerenbergh (2018)

Business Model Innovation and Value-creation: The Platform Way

SERVSIG

Konferanseforedrag Hannah Snyder, Lars Witell, Anders Gustafsson, Janet, R. McColl-Kennedy (2018)

The truth, the whole truth and nothing but the truth? Customer lies in the service encounter

SERVSIG

Konferanseforedrag Tor W. Andreassen, Line Lervik-Olsen, Hannah Snyder, Allard Van Riel, Jill Sweeney, Yves van Vaerenbergh (2018)

Business Model Innovation and Value-creation: The Platform Way

Frontiers in Service Conference 2018

Akademisk grad
År Akademisk institusjon Grad
2016 Linköping University PhD
2014 Linköping University Lic.Phil
2011 Linköping University B.A.
Arbeidserfaring
År Arbeidsgiver Tittel
2020 - Present BI - Norwegian School of Businesses Associate Professor
2020 - 2022 Karlstad University Researcher
2016 - 2020 BI Norwegian Business School Assistant professor
2016 - 2017 University of Queensland Lecturer
2012 - 2016 Linköping university Phd Candidate
2012 - 2012 Karlstad university Research Assistant
2011 - 2012 Linköping university Research Assistant