Holger Roschk

Holger Roschk is Professor of Marketing and Head of the Department of Marketing at BI Norwegian Business School. He obtained a diploma degree in business administration from Dresden University of Technology (2006), a doctorate in marketing from Ilmenau University of Technology (2011), and a habilitation from Catholic University of Eichstätt-Ingolstadt (2014). Before joining BI Norwegian Business School, Holger’s academic journey included positions as Professor of Service Management at University of Klagenfurt, Austria, and Professor of Marketing at Aalborg University, Denmark. In his research, Holger enjoys building bridges from practical problems to basic research questions and conducting cross-disciplinary work. He focuses on two main research areas, negative events in customer-firm relationships and customer experience management, using experiments for causal identification and meta-analytical methods for empirical generalization. His research has been published in Journal of Marketing, Journal of Service Research, Journal of Retailing, Marketing Letters, and several others. His research has received funding from organizations such as the Austrian Science Foundation and has been featured by national and international media.