Jon Bingen Sande
Førsteamanuensis
Institutt for markedsføring
Ansattprofil
- Romnummer C4Y-086
- Telefon +4746410648
- E-post jon.b.sande@bi.no
Biografi
Sande received his PhD from the Norwegian University of Life Sciences (NMBU), department of Natural Resource Management, in 2008, while also following the PhD-program at the Norwegian School of Economics and Business Administration. His dissertation dealt with the development and use of common ground in industrial buyer supplier relationships. Sande has also been a fellow at the World Forest Institute in Portland Oregon and a visiting scholar at Turku School of Economics in Turku, Finland.
Since 2008 Sande has worked as associate professor in the Department of Marketing at BI Norwegian Business School, teaching business-to-business marketing and international marketing.
Research areas
Sandes main research interests include
- marketing strategy - interorganizational relationships and contracting - business-to-business marketing - public procurement - distribution channels and sales force design
Sandes approach to these topic follows in general the logic of organizational economics, such as transaction cost economics and agency theory, as well as theories of relational exchange, communication, social psychology and problem solving. Organizational economics emphasize that parties to firms and individuals are often motivated solve problems and create value together, but various challenges make it difficult. These challenges include both cooperation challenges, arising due to conflicting interests, and coordination challenges, arising because the parties' actions are interdependent and should be coherent with one another. Organizations can overcome these challenges and maximize value creation by identifying appropriate contract designs, norms, incentive systems, and structures of shared knowledge.
Jon Bingen Sande is currently responsible for work-package 9 on public procurement at C3 Centre for Connected Care.
Teaching areas
Bachelor-level:
MRK 3502 Bedriftsmarkedsføring, salg og forhandlinger
EXC 3602 International marketing.
Master-level:
GRA 6444 B2B Marketing
Since 2008 Sande has worked as associate professor in the Department of Marketing at BI Norwegian Business School, teaching business-to-business marketing and international marketing.
Research areas
Sandes main research interests include
- marketing strategy - interorganizational relationships and contracting - business-to-business marketing - public procurement - distribution channels and sales force design
Sandes approach to these topic follows in general the logic of organizational economics, such as transaction cost economics and agency theory, as well as theories of relational exchange, communication, social psychology and problem solving. Organizational economics emphasize that parties to firms and individuals are often motivated solve problems and create value together, but various challenges make it difficult. These challenges include both cooperation challenges, arising due to conflicting interests, and coordination challenges, arising because the parties' actions are interdependent and should be coherent with one another. Organizations can overcome these challenges and maximize value creation by identifying appropriate contract designs, norms, incentive systems, and structures of shared knowledge.
Jon Bingen Sande is currently responsible for work-package 9 on public procurement at C3 Centre for Connected Care.
Teaching areas
Bachelor-level:
MRK 3502 Bedriftsmarkedsføring, salg og forhandlinger
EXC 3602 International marketing.
Master-level:
GRA 6444 B2B Marketing
Ekspertområder
Publikasjoner
Viser
5
av 13 publikasjon(er)
Leder Jon Bingen Sande, Lars Erling Olsen (2019)
Grønn markedsføring og offentlige anskaffelser
Artikkel Jon Bingen Sande, Mrinal Ghosh (2018)
Endogeneity in survey research
Artikkel Silja Korhonen-Sande, Jon Bingen Sande (2016)
Improving customer knowledge transfer in industrial firms: how does previous work experience influence the effect of reward systems?
Artikkel Jon Bingen Sande, Sven Arne Haugland (2015)
Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting
Artikkel Silja Korhonen-Sande, Jon Bingen Sande (2014)
Getting the most out of cross-functional cooperation: Internal structural change as a trigger for customer information use
| År | Akademisk institusjon | Grad |
|---|---|---|
| 2008 | Norwegian University of Life Sciences | Ph.D. |
| 2000 | Norwegian Univeristy of Life Sciences | Master of Science |
| År | Arbeidsgiver | Tittel |
|---|---|---|
| 2008 - Present | BI Norwegian Business School | Associate Professor |
| 2004 - 2008 | Norwegian University of Life Sciences | PhD Candidate |
| 2002 - 2004 | Norwegian University of Life Sciences | Researcher |
| 2000 - 2001 | World Forest Institute | Fellow |
BI Business Review artikler:
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BI Business Review
Sprer det gode anbud
Det norske anskaffelsesregimet er systemet som alle misliker, men ingen unnslipper. Jon Bingen Sande mener utfordringen er at offentlige anskaffelser er, vel, offentlige.
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BI Business Review
Tre tiltak som gir helsevesenet utstyret det trenger
Hvis helsevesenet skal få det de trenger av livsnødvendig utstyr, må vi bli mye flinkere til å løse komplekse problemer sammen. Vi skisserer tre gode muligheter for bedre samarbeid rundt offentlige innkjøp.
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BI Business Review
Lytter mer til kunden i urolige tider
Hyppige endringer skaper konflikter på arbeidsplassen. Men noen bedrifter klarer å utnytte uroen til fordel for kundene, viser ny studie.