Digital Marketing

Introduksjon

Digital technologies are dramatically changing how customers search for information, purchase products and services, and interact and influence each other. This course aims to equip students with essential theoretical and practical knowledge for success in today’s digital marketplace.

This course teaches students the principles of marketing in the digital marketplace. Through the study of theory and best practices in digital marketing, students learn to design, assess, and implement digital marketing solutions for businesses working in a global environment. In addition to theoretical knowledge, students will also be exposed to practical skills and will practice numerous techniques in digital marketing throughout the semester.

Kursets innhold

This course covers a wide range of key topics including SEO, paid search, display advertising, web design, social media, email marketing, analytics amongst others. In our sessions, we will also include discussions about new developments and ethical concerns that will impact the digital customer experience.