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English
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MRK 3550
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7.5 stp
Introduksjon
In this course, students gain knowledge and skills useful for an international management career. Cross cultural management is a field of research close to international business and intercultural communication studies. The students will learn of key cultural dimensions, management issues that emerge as the result of cultural differences between two countries, and ways to deal the issues. This course is designed to give Bachelor of International Management students tools to prepare for their experiences for their third year abroad and for exchange students to reflect on practical uses of their international experiences.
Kursets innhold
- Major streams in cross-cultural/intercultural management research.
- Concepts of culture.
- Analysing multinationals from Europe, the Americas, Australasia, Africa, Asia and the Middle East.
- Intercultural management issues:
- communication
- negotiations
- marketing
- leadership
- Ethics and empathy - training in intercultural comptenece.
Forbehold
Dette er et utdrag fra den komplette kursbeskrivelsen for kurset. Dersom du er aktiv student på BI, kan du finne de komplette kursbeskrivelsene med informasjon om bl.a. læringsmål, læreprosess, pensum og eksamen på portal.bi.no. Vi tar forbehold om endringer i denne beskrivelsen.