Digital Marketing Management

Introduksjon

Digital marketing is constantly evolving as new technologies emerge and platforms change. However, the core tools and strategic principles remain essential for businesses to connect with customers effectively. 

This course provides a strategic perspective on digital marketing, focusing on key tools and concepts that hold long-term value. Students will learn how to use digital marketing strategically to build customer relationships and drive business success, regardless of shifting trends and technologies.

Through lectures, discussions, and hands-on exercises, students will gain practical skills and a strong understanding of digital marketing’s foundational elements. By the end of the course, they will be equipped to navigate and adapt to the ever-changing digital landscape.

Kursets innhold

This course provides an exploration of key digital marketing tools, including website design, search engine optimization (SEO), digital advertising, social media strategies, email marketing, and analytics.