Fagprofil

Nina Marianne Iversen

Professor - Campus Bergen

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Biografi

Nina M. Iversen started her carrier at NHH in 1995. In 1999, she finished the Cand. merc. at the Institute of Marketing, NHH. She received her dr. oecon in marketing in 2003. She then worked in a post. doc. position at NHH, and became an associate professor at NHH in January 2007.

From 1995 she has also been employed as a senior researcher at SNF. Iversen now work full time as a full professor at BI (since 2012), and has a 20% position at HVL.

She has published several articles in the Journal of Business Research and International Marketing Review, contributed to book chapters on eco-food marketing and place branding. She has been leader of and responsible for a number of NFR financed research projects within the field of international marketing, eco-food and place branding, visitor behavior and destination marketing. 

Her research focus is on consumer behavior and brand management in general and on brand extensions, country-of-origin effects and place branding in particular. The methodological focus covers different techniques within both qualitative as well as quantitative approaches such as experiments and SEM.

The teaching obligations at BI relates to international marketing, marketing management, tourism marketing and experiential marketing.

Akademisk grad
År Akademisk institusjon Grad
2003 Norwegian School of Economics, NHH Ph.D Dr. Oecon.
1999 Norwegian School of Economics Master Cand. Merc.
1995 University of Surrey Master of Science
Arbeidserfaring
År Arbeidsgiver Tittel
2017 - Present Høyskolen på Vestlandet Professor
2013 - Present BI Norwegian Business School Professor
2012 - Present Buskerud University College (HIBU) Professor
2008 - 2015 Samfunns- og Næringslivsforskning (SNF) Senior Researcher
2006 - 2010 NFR-prosjektet Allianse Vest, SNF Project leader
2007 - 2008 Norwegian School of Economics, NHH Associate Professor
2005 - 2007 Norwegian School of Economics, NHH Post.doc
2005 - 2006 BI Norwegian Business School Lecturer
2003 - 2004 Samfunns- og Næringslivsforskning (SNF) Researcher
1999 - 2003 Norwegian School of Economics, NHH PhD candidate
1998 - 1999 Samfunns- og Næringslivsforskning (SNF) Project co-worker
1996 - 1997 Possibility A.S. Project leader
1996 - 1996 Grand Hotell Terminus Manager of conference department
1995 - 1996 Norwegian University of Science and Technology, Plantebiosenteret Project co-worker