Generative AI for Business

• The fundamentals of Generative AI: key concepts, models, capabilities, and its role in business and strategy.
• How to apply Generative AI in business: use GenAI for content creation, automation, vibe coding, no-code data analysis, and business communication.
• Effective prompt/context engineering: master fundamental and advanced techniques for crafting, optimising, and refining prompts across different GenAI models.
• How to assess Generative AI’s impact and risks: evaluate business implications, ethical concerns, and legal frameworks to ensure responsible GenAI implementation.
• Strategies for integrating Generative AI: implement GenAI effectively, enhance human-GenAI collaboration, and communicate its value.

The course gives you the knowledge and tools to make the most of Generative AI (GenAI) in business. You’ll learn how GenAI works, what it can do today, and how it can help businesses automate tasks, create content, analyse data, and make better decisions.

With a mix of theory and hands-on learning, you’ll explore prompt engineering, workflow optimisation, and how to integrate GenAI into business operations. You'll also explore the ethical, legal, and security challenges that come with using artificial intelligence.

As part of the course, you’ll develop a strategic plan for applying GenAI to a specific challenge or opportunity within your current company or a chosen organisation.

This course is ideal for middle and senior managers, team leaders, and entrepreneurs who want to integrate GenAI into their work, optimise team workflows, and drive strategic innovation in their organisations.

The course gave me a solid foundation to understand generative AI and it showed me that you don’t need to be a technologist to create something with AI. By combining healthcare and AI, I was able to develop a product to improve patient follow-up and effectivise worklife for practitioners. It sparked an entrepreneurial drive in me and gave me the confidence to build something of my own.

This course can be integrated in an Executive Master of Management.

The course awards 15 credits; a master's degree consists of 90 credits. Should you choose to take more masters level courses later, you can accumulate a complete master's degree. The combination of courses is up to you, based on your learning goals and career plans.