Peder Inge Furseth
Professor
Institutt for kommunikasjon og kultur
Professor
Institutt for kommunikasjon og kultur
Artikkel Ragnhild Kristine Olsen, Peder Inge Furseth (2023)
Journalism innovation, according to service innovation theory, is about providing new journalistic services that create value for audiences, society, and the news organisation itself. This study explores how local news media responded to the Coronavirus crisis in terms of service innovation. Based on interviews with editors and top management representatives at two local newspaper groups in Norway (N = 20), we show how local newspapers developed new digital services in response to audiences’ need for guidance, overview, and a sense of togetherness, and how the media operations generated revenues in the process. Theoretically, the study identifies two key innovation dynamics in local journalism during a crisis: A social-economic value creation dynamic which captures how local newspapers appropriate their business model to accommodate new service offerings and balance social and economic value creation considerations; and a service system-audience experience dynamic which captures how innovation in journalistic offerings are linked to concurrent innovations in journalistic production processes. This research enhances the understanding of journalism innovation as a value-creating phenomenon and the factors that stimulate such value creation during crises.
Antologi Peder Inge Furseth (2023)
Hvordan kan bedrifter ledes slik at de skaper større verdier i en stadig mer digitalisert økonomi? INNOVASJONSEVNE OG DIGITAL TRANSFORMASJON I NORSKE BEDRIFTER gir deg nye verktøy og innsikter som kan brukes til å skape verdier på en smart, bærekraftig og ansvarlig måte. Digital transformasjon innebærer å endre bedriften slik at den skaper økt verdi for kunder og brukere gjennom nye tjenester basert på digitale teknologier. Mange bedrifter mislykkes i denne prosessen fordi de mangler innovasjonsevne, og denne evnen må bedriftene utvikle på egen hånd - den kan ikke kjøpes.I boken viser forfatteren hvordan dette kan gjøres. Forfatteren bruker resultater fra en ny studie om to konsern innen mediebransjen i Norge til å vise hvordan innovasjonsevne og digital transformasjon virker inn på verdiskapingen. Målgruppen for boken er personer med lederansvar, forskere innen ledelse, medier og innovasjon, og politikere og studenter som er opptatt av ny verdiskaping gjennom digitalisering.
Artikkel Richard Cuthbertson, Peder Inge Furseth (2022)
Research into the Resource-Based View (RBV) and Knowledge-Based View (KBV) of firms has evolved over the last 30 years from being focused on the control of physical resources, through knowledge-based digital resources, to innovation. This paper considers a service perspective of RBV-KBV to help explain differences in the competitive advantage attributable to digital and physical resources. Such an understanding helps explain the evolution of RBV-KBV research over the last 30 years and strengthens the links between the established research themes of RBV, KBV, and innovation. Competitive advantage can be created and retained through digital resources but sustainable competitive advantage for digital service firms relies on those physical resources that provide the dynamic capabilities to innovate, and so continually develop the digital resources.
Antologi Peder Inge Furseth, Richard Cuthbertson (2016)
This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. Specifically they state: “Innovation policy has been slow to adapt to the needs of the service sector, which accounts for growing share of output and employment in OECD economies” (OECD, 2005). It is a challenge for both societies and firms that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming. This raises the question: do we know how to innovate successfully in a consumer driven society? In our approach to this book, we develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. We develop a better understanding of innovation based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.
Antologi Steven DeMello, Peder Inge Furseth (2016)
The primary goal of this book is to improve the level and success of innovation in public services by developing and applying an integrated model of public sector service innovation. As a test of that premise, and as a contribution to current public policy, we have developed and applied such a model to one case, the subject of in-home care services for independent living. We have chosen this subject and focus based upon three premises: • Public services, whether funded and/or managed by government or the private sector, are an important and growing part of all advanced societies. Populations are becoming older, technology provides new solutions, and citizens are becoming more demanding. • Independent Living for seniors and the disabled is a crucial social and economic issue for the foreseeable future in the developed world • Existing theories and tools for innovation, while competent, display “gaps” in their ability to include and integrate the range of social, strategic and tactical considerations at play in public services.
Antologi Richard Cuthbertson, Peder Inge Furseth, Stephen Ezell (2015)
The global digital revolution has changed consumer society, service expectations and funding models forever. New companies, such as Amazon, have risen quickly to dominate sectors, processes and markets. There is a digitally enabled global consumer society emerging where new services dominate ubiquitous and quickly copied products through new channels. It is an Amazon economy. Consumers now inform one another, bypassing traditional marketing channels; companies integrate vertically and horizontally, breaking down old structures; new ventures push out traditional players; long-term value replaces short-term profit, and so value driven service innovation becomes the new driver of economic growth and social change. Innovating in a Service-Driven Economy explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today including David Teece, Erik Kiaer, Henry Chesbrough, Jon H. Pittman, Jose Avalos, and Steven Vargo
Artikkel Clara Berridge, Peder Inge Furseth, Richard Cuthbertson, Steven DeMello (2014)
Kapittel Peder Inge Furseth, Richard Cuthbertson (2014)
Artikkel Peder Inge Furseth, Richard Cuthbertson (2013)
Oversiktsartikkel Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2013)
Antologi Peder Inge Furseth (2010)
Artikkel Peder Inge Furseth (2009)
Artikkel Peder Inge Furseth (2008)
Kapittel Peder Inge Furseth (2007)
Artikkel Peder Inge Furseth (2005)
Kapittel Peder Inge Furseth (2005)
Artikkel Peder Inge Furseth (2001)
Kronikk Peder Inge Furseth (2023)
Kronikk Peder Inge Furseth (2022)
Intervju Peder Inge Furseth, Tor Arne Fanghol (2021)
Intervju Peder Inge Furseth, Lars Kristian Solem (2021)
Intervju Hilde Lundgaard, Peder Inge Furseth (2020)
Firmaet Askeladden oppretter en rekke nye kjeder i Norge. Artikkelen tar opp hvordan dette påvirker konkurranse og bybildene i Norge.
Kronikk Peder Inge Furseth (2020)
Intervju Tobias Linnerud Fredø, Peder Inge Furseth (2020)
Kronikk Peder Inge Furseth (2020)
Mange store norske bedrifter er lite innovative. I møtet med Amazon kan de tape. Innlegget ble skrevet etter at Elkjøp i DN hadde gått ut og ønsket Amazon velkommen til Norden og Norge.
Intervju Oddvin Aune, Peder Inge Furseth (2020)
Deltakelse i media Oddvin Aune, Peder Inge Furseth (2020)
Intervju om betydningen for norske forretninger av Amazons etablering i Sverige. Dette kan føre til butikkdød både i store og små byer. Det at Amazon etablerer seg fysisk i Norden samtidig med pandemien, kan føre til sjokk-digitalisering; bedre priser for forbrukerne, men konkurser for forretninger i en del næringer.
Intervju Jonas Solgård, Peder Inge Furseth (2020)
Intervjuet tar opp de mulige konsekvensene for norsk varehandel når Amazon nå etablerer seg fysisk i Sverige.
Intervju Karl Martin Jakobsen, Peder Inge Furseth (2020)
Drammen er en av Norges største handelssted. Området klarer ikke å få de største norske og internasjonale kjedene til å opprette forretninger der. Intervjuet peker på grunner og konsekvenser til dette.
Intervju Truls Lian, Peder Inge Furseth (2020)
Artikkelen peker på hvorfor det er lite nyskaping i den store Fredrikstad-regionen, og hva som kan gjøres med det.
Intervju Peder Inge Furseth (2019)
Deltakelse i media Peder Inge Furseth (2019)
The segment was one of the three major ones on September 27, 2019. I was being interwieved about the need for new business models and innovation in a traditional business like the travel business.
Deltakelse i media Peder Inge Furseth (2019)
Intervju Peder Inge Furseth (2019)
This was the main topic during the afternoon news program at NRK P2 on September 23, 2019.
Intervju Peder Inge Furseth (2019)
Intervju Peder Inge Furseth (2019)
Intervju Peder Inge Furseth (2019)
Intervju Peder Inge Furseth (2019)
Intervju Peder Inge Furseth (2019)
Intervju Peder Inge Furseth (2019)
Intervju Peder Inge Furseth (2019)
Intervju Peder Inge Furseth (2018)
Dette er en kommentar til en forsker som Aftenposten presenterte noen dager før, som mente at de største oppfinnelsene ligger bak oss. Jeg er helt uenig. 90 prosent av alle ingeniører og forskere gjennom historien lever i dag. Vi har mye godt i vente.
Intervju Halldor Asvall, Peder Inge Furseth (2018)
Intervju Peder Inge Furseth (2018)
Dette er en kommentar til kritikk som har kommet frem at Silicon Valley ikke lenger er så innovative. Jeg mener kritikken er feil, og begrunner dette.
Intervju Peder Inge Furseth (2018)
Apples nye Iphone-modeller er dyrere enn noensinne. – De gambler på at folk ikke orker å bytte, men det vil ikke vare evig, skriver jeg.
Intervju Sigrid Moe, Peder Inge Furseth (2018)
Intervju Silje Bjellvåg, Peder Inge Furseth (2018)
Intervju Otto Haug, Peder Inge Furseth (2018)
Intervju Peder Inge Furseth (2018)
Intervju Marit Helland, Peder Inge Furseth (2018)
Intervju Peder Inge Furseth, Joacim Lund (2018)
Intervju Peder Inge Furseth (2018)
Intervju David Bach, Peder Inge Furseth (2018)
Intervju Peder Inge Furseth (2018)
Kronikk Peder Inge Furseth (2017)
Kronikk Peder Inge Furseth (2017)
Innovasjonsmidler i Norge burde heller gå til å bistå bedrifter for å øke deres innovasjonspotensial enn å skape mer innovasjon i offentlig sektor.
Kronikk Peder Inge Furseth (2017)
Intervju Peder Inge Furseth (2017)
Kronikk Peder Inge Furseth (2016)
Kronikk Peder Inge Furseth (2016)
Kronikk Peder Inge Furseth (2016)
Intervju Peder Inge Furseth (2014)
Intervju Peder Inge Furseth (2014)
Intervju Peder Inge Furseth, Siw Ellen Jakobsen (2014)
Intervju Peder Inge Furseth (2014)
Intervju Peder Inge Furseth (2014)
Intervju Peder Inge Furseth (2014)
Intervju Peder Inge Furseth (2013)
Intervju Peder Inge Furseth, Nyhetskanalen TV2 (2011)
Intervju Peder Inge Furseth, Iselin Rønningsbakk (2011)
Intervju Peder Inge Furseth, Nyhetskanalen TV2 (2011)
Intervju Peder Inge Furseth, Erlend Ofte Arntsen (2011)
Intervju Peder Inge Furseth, Ole Petter B. Stokke (2011)
Intervju Kjersti Busterud, Peder Inge Furseth (2011)
Intervju Peder Inge Furseth, Kjersti Busterud (2011)
Intervju Peder Inge Furseth (2011)
Kommentar Peder Inge Furseth (2023)
Konferanseforedrag Peder Inge Furseth (2023)
As global economic competition becomes increasingly innovation-driven, governments are intensely searching for ways to increase innovation activities at all levels of society. This is happening in both developed and developing nations as well as across industry and economic sectors (Aokhin & Wincent, 2012; Cusolito & Maloney, 2018; Powell & Snellman, 2004). A review of the innovation policy literature, however, reveals that past research tends to take a piece-meal investigative approach with focus on a single or narrow set of explanatory variables (e.g., funding and tax incentives), leading to limited or ineffective policy recommendations. This research practice needs to be corrected if we are to advance knowledge and inform policy for better outcomes.
Kommentar Peder Inge Furseth (2021)
Kommentar Peder Inge Furseth (2021)
Kommentar Peder Inge Furseth (2021)
Kommentar Peder Inge Furseth (2021)
Artikkel Peder Inge Furseth (2021)
Konferanseforedrag Ragnhild Kristine Olsen, Peder Inge Furseth (2021)
Rapport Anne-Britt Gran, Linn-Birgit Kampen Kristensen, Eivind Røssaak, Peder Inge Furseth, Jana Bentze Sverdljuk, Kristian Alm, Valentina Moreno (2019)
Bokkapittel Peder Inge Furseth (2019)
Bokkapittel Peder Inge Furseth (2019)
Artikkel Peder Inge Furseth, Richard Cuthbertson (2018)
Is there a way to increase the success rate without spending more? We think there is. Innovation projects often fail because the resources are spent on the wrong kind of innovation. Too much money is spent on attention-grabbing activities that are straightforward to do, like hiring new people, procuring new technologies, and buying more facilities. It is much less obvious, and usually harder, to change the design of a current service system, introduce new customer experiences, or build a better business model — but the return on those investments may be much higher.
Foredrag Peder Inge Furseth (2018)
Mediebransjen påvirkes mye av digitale teknologier og må tenke på nye forretningsmodeller. Hva kan innovasjonsfeltet gi av ny innsikt for å skape verdi for bransjen og deres aktører?
Foredrag Peder Inge Furseth (2018)
We often hear about artificial intelligence (AI) and its promise of reshaping business. But what if we take a more critical look at the promise of reshaping business with AI. What aspects of AI will work in the near future? Technologies transform cultures and digitization is primarily about humans, who need to understand changes in customers and management. Accociate Professor Peder Inge Furseth will talk about the implementation of successful business models and platforms, and how technologies and culture need to go hand in hand. Furseth is an Associate Professor at BI Norwegian Business School. He also holds workshops at the University of Oxford and in the San Francisco Bay Area. His most recent book is entitled "Innovation in an advanced consumer society" (Oxford University Press in 2016). Furseths main focus areas are service innovation, digital business models and platforms, and innovation culture.
Kommentar Peder Inge Furseth (2017)
Kommentar Peder Inge Furseth (2017)
Kommentar Peder Inge Furseth (2017)
Foredrag Peder Inge Furseth (2017)
Innlegget peker på hvordan norsk økonomi kan omstilles raskere og bedre ved å fokusere på en lite kjent innfallsvinkel - tjenesteinnovasjon. Dette er en vinkling som vektlegger nye logikker bak forretningsmodeller.
Foredrag Peder Inge Furseth (2017)
Arrangementet bestod i en kommentar og kritikk av Innovasjon Norges årlige innovasjonstale, som ble holdt i Oslo 31. mai 2017.
Konferanseforedrag Peder Inge Furseth, Richard Cuthbertson (2017)
Konferanseforedrag Peder Inge Furseth, Cuthbertson Richard (2017)
Artikkel Richard Cuthbertson, Peder Inge Furseth, Jonathan Reynolds (2013)
Bok Peder Inge Furseth, Richard Cuthbertson (2012)
Konferanseforedrag Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2011)
The field of innovation is developing a strong focus in services (Chesbrough & Spohrer, 2006; Vence & Trigo, 2009; Gallouj & Dhilal, 2010; Ostrom et. al., 2010). Most value creation, as well as employment, in developed economies occurs in the service sector. However, innovations in manufacturing are more frequently documented. Hence, there is a strong need for the better understanding of innovation in services, both for thinkers and practitioners. Although there has been considerable growth in developing service innovation theory in the last decade, researchers start from the absence of an agreed model of service innovation (Howells, 2000; Hauser, Tellis, & Griffin, 2006), and have struggled explaining practical developments. In this paper we bring the theory and practice of service innovation together in a coherent framework so that theory and practice may be developed further. Innovation comes in degrees, from incremental to radical. Companies need to work on both kinds at the same time, to avoid structural and cultural inertia. Usually an older and/or larger company experiences more inertia (Tushman & O’Reilly, 1996). Companies with such inertia typically focus on incremental innovations, if they carry out any innovation activity at all. If one translates this to a service context, incremental innovation is about improving the core service offering through successive service or product enhancements. This is necessary on an ongoing basis, but does not transform an industry or a company. The more radical kind of service innovation is to find new ways of doing things that changes the whole service environment. The focus needs to be on the overall customer experiences rather than on the products or services themselves (Vandermerwe, 2003). The framework developed in this paper is to include elements from a core range of academic and practitioner developments. We identify nine drivers of consumer value. The framework starts from the premise that successful innovation is driven by the value created, or potentially created, where value may be defined in both economic and social terms (Sweeney & Soutar, 2001; Berry et. al., 2006). We consider value as the worth of goods of services as determined by the market and the users or consumers. The framework is summarized in this paper and emphasizes the value-driven nature of service innovation. We apply the framework to case companies in the mobile phone and the grocery sectors, explaining in a new way why some companies are successful and others fail. We identify two innovation journeys typically initiated through a focus on the network of providers or customer segments, resulting in radically changing the context of the market. Companies that do not limit themselves to incremental innovation but initiate infrastructure changes accessible to all, within controlled bounds, will have the highest likelihood for success.
Konferanseforedrag Peder Inge Furseth (2011)
Konferanseforedrag Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2010)
Konferanseforedrag Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2010)
Konferanseforedrag Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2010)
Artikkel Peder Inge Furseth (2009)
Artikkel Peder Inge Furseth (2009)
Rapport Peder Inge Furseth, Elisabeth Samuelsen (2008)
Artikkel Peder Inge Furseth (2008)
Rapport Peder Inge Furseth (2006)
Konferanseforedrag Peder Inge Furseth (2005)
Fagbok Peder Inge Furseth (2004)
Rapport Peder Inge Furseth (1994)
Rapport Peder Inge Furseth (1994)
| År | Akademisk institusjon | Grad |
|---|---|---|
| 1999 | University of Oslo | PhD |
| 1992 | University of Oslo | Master Cand. Sociol. |
| 1989 | University of Oslo | Master Cand. Oecon |
| År | Arbeidsgiver | Tittel |
|---|---|---|
| 2018 - Present | BI Norwegian Business School | Full Professor |
| 2023 - 2023 | University of California at Berkeley (UCB) | Visiting Scholar |
| 2022 - 2022 | Saïd Business School, University of Oxford | Visiting Scholar |
| 2000 - 2018 | BI Norwegian Business School | Associate professor |
| 2014 - 2017 | Molde University College | Associate Professor (2-er stilling) |
| 1994 - 2000 | Norwegian School of Trade and Retail Management | Associate Professor |
| 1989 - 1994 | National Institute for Consumer Research | Research Assistant |
BI Business Review
Innovasjon Norge bør snarest splittes i to deler.
BI Business Review
Regjeringen hevder den ser alvoret i de økonomiske perspektivene. I så fall må den følge opp med konkrete tiltak og nye prioriteringer. Start med tung satsing på innovasjon.
BI Business Review
Lytt til Oppgradert – Hør hva Askeladden & Co er manisk opptatt av når de utvikler nye forretningsmodeller.
BI Business Review
Hvor mye skal bedrifter, vanlige folk og statskassen være nødt til å ofre for å skjerme folk som ikke vil vaksinere seg? Jeg tror vi har noe å lære av USAs bruk av vaksinepass.
BI Business Review
Hurdalsplattformen har lysglimt om innovasjon og digitalisering, men kontroll, stat og annet som kveler innovasjon, dominerer. Hva med litt om kreativitet, privat eierskap og gode gründere?
BI Business Review
Norske handelsbedrifter må møte konkurransen fra Amazon ved å bruke bedriftens ressurser smartere – slik Amazon gjør selv.
BI Business Review
Har Elkjøp den innovasjonskultur og innovasjonsevne som over tid er nødvendig for å klare seg i konkurransen med verdens største bedrift - Amazon?
BI Business Review
Hvordan lykkes med innovasjon når verden er preget av stor grad av usikkerhet? Evnen til improvisasjon vil avgjøre hvilke selskaper som kan delta i konkurransen om å utvikle fremtidens tjenester.
BI Business Review
I møte med en nasjonal økonomisk krise blir vår evne til å tenke nyskapende viktigere enn noensinne. Verken regjeringen eller næringslivet gjør nok for å styrke innovasjonsevnen.
BI Business Review
Mange norske politikere ser ikke noe annet enn gårsdagens løsninger på morgendagens problemer. De går ofte for løsninger som er kostbare, men som likevel ikke er samfunnsøkonomisk lønnsomme.
BI Business Review
Den digitale revolusjonen har endret varehandelen slik vi kjenner den for alltid. E-handelsgiganter som Ebay, Alibaba og Amazon driftes på forretningsmodeller som representerer et paradigmeskifte som bedrifter må omfavne for ikke å gå under.
BI Business Review
Penger og folk alene skaper ikke innovasjon. Vi må også ha evnen til å skape verdi av innsatsfaktorene.